Metrics that actually matter

Don't get lost in vanity metrics. Focus on the data that drives business growth.

Engagement Rate: The most important metric. We calculate this as (Total Interactions / Total Reach) * 100. A high engagement rate means your content is truly resonating with your audience.

Reach vs. Impressions:

• Reach: The number of unique people who saw your post.
• Impressions: The total number of times the post was shown (including people seeing it multiple times).

Top Performing Content: Our Analytics dashboard automatically identifies your "Viral Posts." Analyze why these worked—was it the format (Video vs. Image)? The time of day? The topic?

[Image Placeholder: Analytics Dashboard Graph]

Competitive Benchmarking: Compare your performance across platforms to see where you are getting the best "Return on Content."