Approval Workflows for Publishing

Approval Workflows let your team review, comment on, and approve posts before they go live. This prevents mistakes, keeps brand quality high, and gives managers visibility into what is scheduled.

When to use approval workflows

• Your team has multiple content creators.
• A manager or client needs to review posts before publishing.
• You want to prevent off-brand content from going live.
• Compliance or legal review is required for your industry.

How approval workflows work

1. A creator drafts a post and submits it for review.
2. The assigned reviewer receives a notification.
3. The reviewer can approve, request changes, or reject the post.
4. Approved posts move into the scheduled queue automatically.
5. Rejected posts return to the creator with feedback.

Setting up your approval workflow

1. Open Dashboard -> Settings -> Workflows or the approvals area.
2. Define who can submit posts and who can approve them.
3. Set default reviewers per channel or campaign.
4. Enable notifications so reviewers never miss a pending post.

Best practices

• Keep the review chain short. One or two reviewers per post is usually enough.
• Set clear deadlines so pending posts do not sit in review for days.
• Use comments to explain rejection reasons instead of just rejecting.
• Review the queue regularly to spot bottlenecks.

Related features

• Learn more about Approval Workflows
• Explore the Workflow Builder for automated publishing after approval
• Read about Team Collaboration

What to do next

After setting up approvals, continue with Schedule a post to understand how approved content enters the queue.