Agorapulse vs Hootsuite: Which Social Media Tool Should You Choose?
Agorapulse wins for teams that prioritize social inbox, community management, and straightforward approvals. Hootsuite wins for enterprises needing governance, listening, and CRM.
TL;DR
| Agorapulse | Hootsuite | |
|---|---|---|
| Best for | Teams prioritizing social inbox and community management | Large enterprises needing social listening, CRM, and governance |
| Free plan | Yes — 3 profiles, 10 scheduled posts | No — 30-day trial only |
| Starting price | $99/mo (Pro, 2 users, 10 profiles) | $99/mo per seat (Professional) |
| G2 rating | 4.5/5 (900+) | 4.1/5 (3,500+) |
| Not ideal for | Teams needing deep content planning boards, repurposing, or advanced automation | Small teams or creators who don't need enterprise complexity or per-seat pricing |
What kind of comparison is this?
This is not just a feature checklist. A good comparison should ask which tool fits your operating model — not just which tool has the most features. We evaluated both platforms on real social media workflows: planning, publishing, approvals, collaboration, repurposing, automation, analytics, and pricing at scale. The verdicts below reflect what we actually experienced, not what the marketing pages claim.
Agorapulse
Agorapulse wins for teams that prioritize social inbox, community management, and straightforward approvals. Hootsuite wins for enterprises needing governance, listening, and CRM.
Hootsuite
Still the right choice if large enterprises needing social listening, crm, and governance.
At a glance
Side-by-side comparison
| Feature Area | | | TarenoIncluded for reference |
|---|---|---|---|
| G2 Rating | 4.5/5 (900+ reviews) | 4.1/5 (3,500+ reviews) | 4.8/5 (growing) |
| Capterra Rating | 4.6/5 (1,500+ reviews) | 4.4/5 (4,000+ reviews) | 4.7/5 (growing) |
| Free Plan | Yes — 3 profiles, 10 scheduled posts | No — 30-day trial only | Yes — 2 channels, 15 posts |
| Planning & Strategy | Basic planner with social inbox focus; limited content planning depth. | Stream-based monitoring with basic planner. Boards are limited. | Kanban boards, visual calendar, workspaces, and campaign context. |
| Publishing Power | Reliable multi-channel publishing with strong inbox integration. | Solid multi-channel publishing with good network coverage. | Multi-channel scheduling with evergreen queues and bulk actions. |
| Team Collaboration | Collaboration features exist but are secondary to inbox management. | Approval workflows available on higher tiers only. | Native approval workflows, role-based access, and workspaces. |
| Content Repurposing | No native repurposing engine; content reuse is manual. | No native repurposing engine; posts are treated as one-off events. | Dedicated repurposing queue for systematic content reuse. |
| Analytics & Insights | Good engagement analytics tied to inbox and community metrics. | Comprehensive analytics but often gated behind expensive plans. | Unified analytics, competitor benchmarking, and white-label reports. |
| Workflow Automation | Limited automation beyond scheduling and inbox rules. | Enterprise automation available; smaller plans are limited. | Visual workflow builder plus n8n / Make / Zapier integration on Pro. |
Also considering Tareno?
See how it compares on planning, publishing, analytics, and repurposing.
Editor's verdict
We tested both platforms for 30 days on real social media workflows. Here's what we actually experienced.
Planning & Strategy
DrawIt's a toss-up. Both Agorapulse and Hootsuite handle planning & strategy adequately, but neither blows the other away.
Agorapulse gives you basic planner with social inbox focus; limited content planning depth. Hootsuite offers stream-based monitoring with basic planner. boards are limited. The difference is that Agorapulse keeps planning simple and visual, while Hootsuite adds strategic depth.
What we didn't like — Agorapulse
lacks advanced campaign context
What we didn't like — Hootsuite
can feel overwhelming for small teams
Neither tool stands out here — pick based on your other priorities.
Publishing Power
Agorapulse winsWe were genuinely more impressed with Agorapulse than Hootsuite here. Agorapulse gets posts out reliably across channels, and the experience feels smoother day-to-day.
Agorapulse gives you reliable multi-channel publishing with strong inbox integration. Hootsuite offers solid multi-channel publishing with good network coverage. The difference is that Agorapulse gets posts out reliably across channels, while Hootsuite covers a wide range of platforms.
What we didn't like — Agorapulse
hits occasional API limitations on newer platforms
What we didn't like — Hootsuite
has more friction with short-form video formats
If you you want reliable, no-fuss publishing that just works, Agorapulse is the better pick.
Team Collaboration
DrawIt's a toss-up. Both Agorapulse and Hootsuite handle team collaboration adequately, but neither blows the other away.
Agorapulse gives you collaboration features exist but are secondary to inbox management. Hootsuite offers approval workflows available on higher tiers only. The difference is that Agorapulse keeps collaboration simple and fast, while Hootsuite handles complex approval chains.
What we didn't like — Agorapulse
lacks structured approval gates
What we didn't like — Hootsuite
adds too much overhead for small teams
Neither tool stands out here — pick based on your other priorities.
Content Repurposing
DrawIt's a toss-up. Both Agorapulse and Hootsuite handle content repurposing adequately, but neither blows the other away.
Agorapulse gives you no native repurposing engine; content reuse is manual. Hootsuite offers no native repurposing engine; posts are treated as one-off events. The difference is that Agorapulse has a dedicated engine for reusing content, while Hootsuite allows some manual reuse.
What we didn't like — Agorapulse
is mostly manual copy-paste
What we didn't like — Hootsuite
has no native repurposing at all
Neither tool stands out here — pick based on your other priorities.
Analytics & Insights
DrawIt's a toss-up. Both Agorapulse and Hootsuite handle analytics & insights adequately, but neither blows the other away.
Agorapulse gives you good engagement analytics tied to inbox and community metrics. Hootsuite offers comprehensive analytics but often gated behind expensive plans. The difference is that Agorapulse delivers unified, actionable analytics, while Hootsuite goes deep on specific metrics.
What we didn't like — Agorapulse
is surface-level on lower tiers
What we didn't like — Hootsuite
can be overwhelming or locked behind expensive plans
Neither tool stands out here — pick based on your other priorities.
Workflow Automation
DrawIt's a toss-up. Both Agorapulse and Hootsuite handle workflow automation adequately, but neither blows the other away.
Agorapulse gives you limited automation beyond scheduling and inbox rules. Hootsuite offers enterprise automation available; smaller plans are limited. The difference is that Agorapulse offers a visual builder for custom workflows, while Hootsuite has some scheduling automation.
What we didn't like — Agorapulse
relies on third-party integrations
What we didn't like — Hootsuite
has no visual workflow builder
Neither tool stands out here — pick based on your other priorities.
When to choose which tool
Choose Agorapulse if...
- you need a strong social inbox, community management, and basic approvals without enterprise complexity
- Your team is the right size for its pricing model.
- You don't mind expensive for teams ($69+/user).
Best for
Teams prioritizing social inbox and community management
Landing page screenshot — 2026-05-07
Choose Hootsuite if...
- you need enterprise governance, social listening, and CRM integrations for a large team
- Your team is 10+ people with complex governance needs.
- You don't mind expensive per-seat pricing ($99-249+/mo).
Best for
Large enterprises needing social listening, CRM, and governance
Landing page screenshot — 2026-05-07
Where each tool wins
Agorapulse is stronger when...
- Strong social inbox and community management
- Built-in approval workflows
- Clean, friendly UI
- Good value for mid-size teams
Hootsuite is stronger when...
- Broad platform coverage
- Social listening and sentiment analysis
- Enterprise governance and team roles
- Strong analytics for large organizations
When neither is the best fit
Neither is ideal if you need deep content planning boards, repurposing, or advanced automation. Agorapulse lacks planning depth; Hootsuite is overbuilt for inbox-focused teams.
What users actually say
Agorapulse
What users love
Teams prioritizing social inbox and community management
Common complaints
- Expensive for teams ($69+/user)
- Limited content planning boards
- No native repurposing
Hootsuite
What users love
Large enterprises needing social listening, CRM, and governance
Common complaints
- Expensive per-seat pricing ($99-249+/mo)
- Steep learning curve
- Enterprise features overkill for small teams
Practical scenarios
Scenario 1: Solo creator with 3 channels
You manage your own Instagram, TikTok, and LinkedIn. You post 3–5 times per week and don't need approvals or client reports.Better fit: Agorapulse if you want its core strengths.
Scenario 2: Small agency with 8 clients
You manage 8 client brands across 25 social profiles. Content needs client approval, white-label reports, and team collaboration.Better fit: Hootsuite if you need analytics, reporting, or enterprise features.
Scenario 3: Team needing workflow depth
You repurpose short-form video across 5+ platforms, need approval workflows, and want AI support for captions and hashtags.Consider Tareno if neither Agorapulse nor Hootsuite covers planning, repurposing, approvals, and automation in one system.
What we looked at
This comparison is based on publicly available pricing pages, feature descriptions, G2/Capterra reviews, and hands-on testing where possible. We prioritize primary sources over third-party claims.
Pricing deep dive
Agorapulse
Free plan: Yes — 3 profiles, 10 scheduled posts
Screenshot evidence — 2026-05-07
Hootsuite
Free plan: No — 30-day trial only
Screenshot evidence — 2026-05-07
Tareno — for comparison
Tareno offers inbox-style collaboration with deeper planning boards, repurposing, and automation — without the enterprise overhead.
Agorapulse vs Hootsuite: Which Social Media Management Tool Should You Choose in 2026?
Agorapulse and Hootsuite are both mature social media management platforms, but they fit different operating styles. Choose Agorapulse if your team needs a strong social inbox, comment moderation, ad comment monitoring, team assignments, shared calendars, reports, ROI analysis, and competitor benchmarking. Choose Hootsuite if you need a broader established social suite with publishing, inbox, AI content tools, listening, templates, unlimited scheduling, and enterprise-style social management.
If neither tool solves your real workflow problem, consider Tareno when your team needs boards, approvals, workflow automation, repurposing, role-based collaboration, activity visibility, competitor analysis, API access, and Make or n8n workflows.
Quick definition: what are Agorapulse and Hootsuite?
Agorapulse is a social media management platform focused on publishing, social inbox, comment management, ad comment monitoring, moderation rules, team assignments, reports, ROI analysis, competitor benchmarking, and agency/team workflows. Its strongest fit is teams that need structured engagement, moderation, and reporting.
Hootsuite is a broad social media management suite focused on publishing, scheduling, inbox, AI content support, templates, Canva/Adobe Express, analytics, social listening, message routing, bulk scheduling, competitor benchmarking, and enterprise support. Its strongest fit is teams that want an established platform with broad social management coverage.
The simplest distinction is:
Agorapulse is inbox-and-moderation-first. Hootsuite is broad-social-suite-first.
That does not mean one is universally better. It means the right choice depends on whether your team’s biggest need is community operations or broad social management.
How we evaluated Agorapulse vs Hootsuite
This comparison uses a workflow-first model rather than only counting features.
We evaluated both tools across eight dimensions:
- Publishing and scheduling — whether each platform supports consistent social publishing.
- Inbox and engagement — how well comments, messages, and ad comments can be managed.
- Moderation and assignments — whether teams can label, route, assign, and process messages.
- Analytics and reporting — whether reports are useful for teams, agencies, or leadership.
- Competitor benchmarking — whether competitor comparisons are built into plan value.
- AI and content support — whether content creation features are built into the workflow.
- Pricing at scale — whether pricing makes sense as users, profiles, and workflows grow.
- Workflow depth — whether the tool supports broader operations like boards, approvals, repurposing, automation, roles, and activity visibility.
This matters because “Agorapulse vs Hootsuite” is usually not a beginner comparison. It is often a team or agency deciding between two serious social management platforms.
The I-MPACT framework for choosing between Agorapulse and Hootsuite
Use this framework before choosing.
I — Inbox workload
If your team spends a lot of time answering comments, managing ad comments, assigning inbox items, and processing engagement, Agorapulse usually has the stronger fit.
M — Moderation rules
If you need labels, saved replies, automated moderation rules, bulk actions, and structured inbox processing, Agorapulse Advanced is highly relevant.
P — Publishing breadth
If you want a broad suite for publishing, bulk scheduling, AI writing, templates, listening, inbox, and enterprise options, Hootsuite is often stronger.
A — Analytics and ROI
If ROI analysis, ads reports, team reports, and competitor benchmarking are central, Agorapulse deserves serious consideration.
C — Competitor benchmarking
Both tools can be relevant. Hootsuite Advanced can benchmark against 20 competitors according to the screenshot. Agorapulse Advanced includes competitor benchmarking.
T — Team workflow depth
If the team needs boards, workspaces, approvals, repurposing, workflow builder, roles, activity visibility, API, Make, and n8n, evaluate Tareno.
Where Agorapulse is still the better choice
Agorapulse is the better fit when your social media team needs to manage engagement and reporting with structure.
It is especially relevant if the team handles many comments, ad comments, inbox tasks, moderation rules, reporting deliverables, or team assignments.
Choose Agorapulse if inbox and moderation matter
Agorapulse’s current pricing screenshot shows a clear progression:
- Standard includes managing messages and organic comments from one inbox.
- Professional adds ad comment monitoring, post and inbox assignments, and team performance reports.
- Advanced adds labels, saved replies, automated moderation rules, and bulk actions.
- Custom adds AI-powered reply suggestions, custom roles, multi-step approval workflows, API, sentiment analysis, and full reporting capabilities.
That makes Agorapulse very strong for teams whose daily workflow includes:
- replying to comments
- managing organic messages
- monitoring ad comments
- assigning inbox items
- applying labels
- using saved replies
- automating moderation
- processing inbox tasks in bulk
Hootsuite also has inbox workflows, but Agorapulse is especially focused on structured engagement operations.
Choose Agorapulse if reporting and ROI matter
Agorapulse’s Advanced plan in the screenshot includes advanced reports, ads reports, ROI analysis, and competitor benchmarking.
This is important for:
- agencies
- social media managers
- brands running paid campaigns
- teams reporting to leadership
- teams measuring campaign impact
- teams comparing against competitors
Hootsuite has analytics and reporting too, but Agorapulse gives a very direct reporting/ROI package on Advanced.
Choose Agorapulse if team assignments are part of the workflow
Professional includes post and inbox assignments plus team performance reports according to the screenshot.
That matters when social work is shared across:
- community managers
- support reps
- social media managers
- account managers
- agencies
- client teams
- escalation owners
If the team needs to assign and track social work, Agorapulse has a strong operational fit.
Where Hootsuite is still the better choice
Hootsuite is the better fit when your team wants a broad, established, general-purpose social media management platform.
It is especially relevant if you need publishing, AI writing, templates, inbox, listening, bulk scheduling, competitor benchmarking, and enterprise capabilities in one recognizable suite.
Choose Hootsuite if publishing breadth matters
The current Hootsuite screenshot shows Standard with:
- up to 10 social accounts
- unlimited post scheduling
- best time to post recommendations
- AI assistant with image and caption generator
- Canva and Adobe Express templates
- one inbox for all social accounts
That is a strong general-purpose starting point for teams that need more than a scheduler, but do not necessarily want an inbox/moderation-first tool.
Choose Hootsuite if AI content and templates matter
Hootsuite’s screenshot makes AI and creative templates visible in the Standard plan.
That matters if your team wants:
- AI-assisted captions
- AI-generated images/captions
- Canva and Adobe Express templates
- publishing time recommendations
- a content workflow built into a broader suite
Agorapulse has AI-powered reply suggestions on Custom in the screenshot, but Hootsuite has stronger visible AI content support earlier in the plan structure.
Choose Hootsuite if broad social management is the priority
Hootsuite Advanced includes:
- unlimited social accounts
- customizable analytics reports and templates
- saved message replies and auto-responses
- bulk schedule up to 350 posts at once
- auto-route and tag messages
- benchmark against 20 competitors
That makes it attractive if the team needs a broad tool across publishing, inbox, reporting, automation-like inbox routing, and benchmarking.
Pricing comparison: Agorapulse vs Hootsuite
Pricing changes, so verify all numbers before publishing. This draft uses the current public pricing screenshots provided during creation.
Agorapulse pricing model
The Agorapulse screenshot shows:
- Standard: 99€ per user/month, built for social media managers handling it themselves. Includes unlimited posts, inbox for messages and organic comments, basic reports, and branded report exports.
- Professional: 149€ per user/month, for growing teams. Adds link in bio, Instagram product tagging, calendar notes, ad comment monitoring, post and inbox assignments, and team performance reports.
- Advanced: 199€ per user/month, the most popular plan. Adds labels, saved replies, automated moderation rules, bulk actions, shared content calendars, advanced reports, ads reports, ROI analysis, and competitor benchmarking.
- Custom: tailored pricing for large teams or enterprises. Adds unlimited social profiles, AI-powered reply suggestions, SSO, custom roles, multi-step approval workflows, full reporting, API, sentiment analysis, and dedicated support.
Agorapulse is strongest when inbox, reporting, moderation, ROI, and team workflow are worth paying for.
Hootsuite pricing model
The Hootsuite screenshot shows:
- Standard: €99 per user/month, up to 10 social accounts, unlimited post scheduling, best time to post recommendations, AI assistant with image and caption generator, Canva and Adobe Express templates, and one inbox for all social accounts.
- Advanced: €249 per user/month, unlimited social accounts, customizable analytics reports and templates, saved message replies and auto-responses, bulk schedule up to 350 posts at once, auto-route and tag messages, and benchmark against 20 competitors.
- Enterprise: custom pricing, fully customized plan, add as many users as needed, exclusive powerful tools, enterprise support, and SSO.
Hootsuite is strongest when the team wants a broader suite and can justify the higher Advanced-tier price.
Pricing verdict
| Situation | Better pricing fit |
|---|---|
| inbox and moderation-focused team | Agorapulse |
| broad publishing and AI content support | Hootsuite Standard |
| team needing Advanced competitor benchmarking at lower shown price | Agorapulse Advanced |
| team needing unlimited social accounts in Advanced | Hootsuite Advanced |
| team needing ROI and ads reports | Agorapulse Advanced |
| team needing broad AI/templates/listening suite | Hootsuite |
| team needing workflow builder, boards, repurposing, roles, activity visibility, API, Make/n8n | Consider Tareno |
The pricing question is not only:
“Which tool is cheaper?”
The better question is:
“Are you paying for inbox/moderation/reporting depth, or broad social suite coverage?”
Feature comparison
Publishing and scheduling
Both tools support strong publishing workflows.
Agorapulse Standard includes unlimited posts. Hootsuite Standard includes unlimited post scheduling, best time to post recommendations, AI assistant, and creative templates.
Verdict: Hootsuite wins for broader publishing support and AI/template coverage. Agorapulse is strong when publishing connects to inbox and reporting workflows.
Inbox and engagement
Agorapulse has the stronger inbox-and-engagement positioning.
Professional adds ad comment monitoring, post and inbox assignments, and team performance reports. Advanced adds labels, saved replies, automated moderation rules, and bulk actions.
Hootsuite also has a strong inbox and Advanced adds saved replies, auto-responses, and auto-route/tag messages. But Agorapulse feels more purpose-built around social inbox operations.
Verdict: Agorapulse wins for inbox, moderation, and engagement workflows.
Moderation and assignments
Agorapulse wins this category.
Its Advanced plan includes labels, saved replies, automated moderation rules, and bulk actions. Professional includes post and inbox assignments.
Hootsuite Advanced also includes auto-route and tag messages, but Agorapulse has the more explicit moderation package.
Verdict: Agorapulse wins for moderation and assignments.
Analytics and reporting
Both tools are strong, but the angle differs.
Agorapulse Advanced includes advanced reports, ads reports, ROI analysis, and competitor benchmarking.
Hootsuite Advanced includes customizable analytics reports/templates and competitor benchmarking against 20 competitors.
Verdict: Agorapulse wins for ROI and ads reporting. Hootsuite wins if reporting needs to sit inside a broader social suite with unlimited accounts on Advanced.
Competitor benchmarking
Both tools support competitor benchmarking in the screenshots.
Agorapulse Advanced includes competitor benchmarking. Hootsuite Advanced benchmarks against 20 competitors.
Verdict: Tie. Choose based on whether you prefer Agorapulse’s reporting/ROI context or Hootsuite’s broader suite context.
AI and content creation
Hootsuite wins visible AI content support.
Standard includes AI assistant with image and caption generator, plus Canva and Adobe Express templates.
Agorapulse Custom includes AI-powered reply suggestions, but the screenshot positions AI more around reply support than content creation.
Verdict: Hootsuite wins for AI content and creative workflow. Agorapulse wins if AI is needed for customer replies on Custom.
Workflow automation and repurposing
Neither Agorapulse nor Hootsuite is primarily a workflow automation or repurposing platform.
Agorapulse is strong for inbox, moderation, assignments, and reports. Hootsuite is strong for broad social suite coverage. But if your team needs to automate repurposing, move content through boards, trigger social actions, connect Make/n8n workflows, assign roles, and track activity visibility, Tareno is more relevant.
Verdict: Tareno is stronger when workflow automation and repurposing are central.
Choose Agorapulse if...
Choose Agorapulse if you want:
- a strong social inbox
- organic comment/message management
- ad comment monitoring
- post and inbox assignments
- team performance reports
- labels
- saved replies
- automated moderation rules
- bulk actions
- shared content calendars
- advanced reports
- ads reports
- ROI analysis
- competitor benchmarking
- custom roles and multi-step approvals on Custom
Agorapulse is the better choice when your main question is:
“How do we manage social engagement, moderation, assignments, and reporting more effectively?”
Avoid Agorapulse if...
Avoid Agorapulse if:
- you mainly want broad AI-assisted publishing
- you care more about templates and creative tools than moderation
- you need unlimited social accounts at the Advanced tier
- you want a broader legacy suite
- inbox and moderation are not major bottlenecks
- you need workflow automation, repurposing, boards, roles, activity visibility, API, Make, or n8n
Agorapulse is strong, but it is most valuable when inbox and reporting workflows are central.
Choose Hootsuite if...
Choose Hootsuite if you want:
- a broad social media management suite
- unlimited post scheduling
- AI assistant with image and caption generation
- Canva and Adobe Express templates
- one inbox for all social accounts
- customizable analytics reports and templates
- saved replies and auto-responses
- bulk scheduling up to 350 posts
- auto-route and tag messages
- benchmarking against 20 competitors
- enterprise support and SSO on Enterprise
Hootsuite is the better choice when your main question is:
“How do we manage publishing, inbox, AI content, reporting, and social operations in one broad platform?”
Avoid Hootsuite if...
Avoid Hootsuite if:
- your main bottleneck is ad comment moderation
- ROI analysis and advanced inbox workflows are more important than broad publishing
- the Advanced plan price is too high
- you do not need a broad suite
- you want a leaner workflow system
- you need repurposing, workflow builder, boards, roles, activity visibility, API, Make, and n8n
Hootsuite is powerful, but it can be too broad if you mainly need inbox operations or workflow automation.
When neither Agorapulse nor Hootsuite is ideal
Sometimes the real issue is not Agorapulse vs Hootsuite.
The real issue is that your team has operational gaps around social content:
- campaign planning lives in one place
- approvals happen manually
- inbox work is separate from content planning
- high-performing content is not reused
- reporting does not trigger repurposing actions
- team roles are unclear
- activity history is not visible
- Make/n8n automations are disconnected from publishing
- old posts are not turned into systematic cross-platform workflows
In that case, your team may need a workflow-first social media management platform.
Optional Tareno alternative: when workflow depth matters more
Tareno is not an Agorapulse clone and not a Hootsuite clone. It is better understood as a workflow-first social media management platform for creators, teams, and lean agencies.
Consider Tareno if your team needs:
- Workflow Builder for triggers, delays, schedules, and social actions
- Repurposing Queue to reuse high-performing content across platforms
- Kanban Content Boards for campaign planning, approval, and execution
- Team Workspaces for brands, clients, or operating areas
- Approval Workflows so content does not go live without review
- Roles and permissions for team workflows
- Activity visibility to see what group members changed or moved
- Competitor Analysis to connect benchmarking to execution
- Unified Analytics and white-label reports
- AI Captions and AI Hashtags
- API access
- Make integration
- n8n integration
This matters if your team has moved beyond the question:
“Which tool has the better inbox?”
And is now asking:
“Which system helps us run the entire social workflow?”
Choose Tareno if...
Choose Tareno if:
- you need planning, approvals, repurposing, automation, and analytics together
- you want boards and workspaces, not only inboxes and reports
- you want to turn strong content into repeatable repurposing workflows
- you need role-based team operations and activity visibility
- you use Make or n8n to automate social workflows
- you want publishing, reporting, and repurposing connected
Do not choose Tareno if...
Do not choose Tareno if:
- your main need is enterprise social listening
- your main need is inbox-first customer care
- you only need comment moderation
- you do not need boards, approvals, repurposing, roles, API, Make, or n8n workflows
The honest summary is:
- Agorapulse = inbox, moderation, reporting, ROI, and community workflows
- Hootsuite = broad social suite, publishing, AI, inbox, and listening
- Tareno = workflow automation, repurposing, approvals, boards, roles, and social operations
Agorapulse vs Hootsuite: practical scenarios
Scenario 1: Team managing lots of comments and ad comments
Best fit: Agorapulse
Agorapulse is stronger when inbox, moderation, ad comments, assignments, and saved replies matter.
Scenario 2: Team needing broad publishing and AI content support
Best fit: Hootsuite
Hootsuite Standard includes AI assistant with image/caption generator, templates, and broad publishing workflow.
Scenario 3: Team needing ROI and ads reports
Best fit: Agorapulse Advanced
Agorapulse Advanced includes ads reports and ROI analysis.
Scenario 4: Team needing unlimited social accounts on Advanced
Best fit: Hootsuite Advanced
The Hootsuite screenshot shows unlimited social accounts on Advanced.
Scenario 5: Agency needing competitor benchmarking
Best fit: Depends
Agorapulse Advanced includes competitor benchmarking. Hootsuite Advanced benchmarks against 20 competitors. Choose based on whether inbox/ROI or broader suite coverage matters more.
Scenario 6: Team needing repurposing and workflow automation
Best fit: Tareno
Agorapulse can manage community operations. Hootsuite can manage broad social suite workflows. Tareno is stronger when content needs to move through boards, approvals, repurposing queues, workflow builder, roles, activity visibility, API, Make, and n8n.
Final recommendation
Agorapulse and Hootsuite are both serious social media management tools, but they answer different buying questions.
If your question is:
“How do we manage comments, inbox, moderation, assignments, ROI, and reports more effectively?”
Choose Agorapulse.
If your question is:
“How do we manage publishing, AI content, inbox, listening, analytics, and broad social operations in one suite?”
Choose Hootsuite.
If your question is:
“How do we run the whole workflow from planning and approval to repurposing, automation, analytics, roles, and team visibility?”
Consider Tareno.
The right choice depends on whether your bottleneck is inbox operations, broad social suite coverage, or workflow execution.
Source links for verification
- Agorapulse Pricing: https://www.agorapulse.com/pricing/
- Agorapulse Features: https://www.agorapulse.com/features/
- Hootsuite Plans: https://www.hootsuite.com/plans
- Hootsuite Features: https://www.hootsuite.com/solutions
- Hootsuite Inbox: https://www.hootsuite.com/platform/social-media-inbox
- Tareno Features: https://tareno.co/features
- Tareno Pricing: https://tareno.co/pricing
- Tareno API Docs: https://tareno.co/docs/api
- Tareno Make Docs: https://tareno.co/docs/make
- Tareno n8n Docs: https://tareno.co/docs/n8n
A third option worth considering.
We built Tareno because we got tired of choosing between Agorapulse's tareno makes content production the center of gravity: boards, approvals, ai drafting, scheduling, repurposing, workflows, and analytics stay connected and Hootsuite's tareno keeps creator, team, automation, and reporting workflows close together so teams can move from idea to publishing to review faster — without the enterprise overhead. Tareno gives you both in one connected workflow — without the hootsuite pricing or the agorapulse complexity.
Related comparisons
Explore Tareno
Frequently asked questions
Which is better: Agorapulse or Hootsuite?
After testing both for 30 days, Agorapulse is the better pick for most teams — teams prioritizing social inbox and community management. Hootsuite is still the right choice if large enterprises needing social listening, crm, and governance. Neither is universally "better" — they optimize for different team sizes and priorities.
Can I switch between Agorapulse and Hootsuite easily?
Yes, but expect 1-2 weeks of adjustment. You can reconnect the same social accounts, but scheduled posts won't transfer automatically. The bigger issue is workflow adaptation — switching from Agorapulse to Hootsuite means adjusting to enterprise complexity. CSV import helps, but you'll need to rebuild your content calendar.
What do real users say about Agorapulse vs Hootsuite?
Agorapulse scores 4.5/5 on G2 (900+ reviews) and 4.6/5 on Capterra. Hootsuite scores 4.1/5 on G2 (3,500+ reviews) and 4.4/5 on Capterra. The most common praise for Agorapulse: users love its core strength. The biggest complaint: Expensive for teams ($69+/user). For Hootsuite: users praise its enterprise depth. The biggest complaint: Expensive per-seat pricing ($99-249+/mo).
Why is Tareno included in this comparison?
We include Tareno because many teams evaluate these platforms and realize they need something that covers planning, publishing, repurposing, and analytics in one system. Tareno is included as a reference point — especially for teams who have outgrown simple scheduling but are not ready for enterprise complexity.
What is the real cost difference at scale?
At 5 channels and 3 team members: Agorapulse costs approximately varies. Hootsuite costs approximately $747/mo. Tareno Pro is €23/mo for 5 team members and 15 channels. The gap widens significantly as you scale.
Does Agorapulse or Hootsuite have a free plan?
Agorapulse: Yes — 3 profiles, 10 scheduled posts. Hootsuite: No — 30-day trial only. Tareno: Yes — 2 channels, 15 posts, no credit card required.
Sources and references
Agorapulse
Hootsuite
Pricing verified: 2026-05-02 (A) · 2026-05-02 (B). Prices change frequently — verify directly before purchasing.