TikTok Viral Hook Analyzer — Free Hook Scoring Tool for TikTok

Write five hook options before testing any of them. The first hook you write is almost never the best one. Force yourself to write five before running the analyzer — then pick the two strongest to compare. Constraints produce better output than single-drafting.

Score the hook in isolation, then listen to it aloud. Hook analyzers catch structural problems. But a hook that reads well can still sound awkward at speaking pace. After scoring, read it aloud at the speed you'd actually deliver it on camera.

Match the hook pattern to your content, not just your instinct. Authority hooks ('I spent 30 days…') work for personal journey content. Relatability hooks ('POV: you…') land for entertainment formats. Using an authority hook on a pure entertainment video feels off — the pattern should match the emotional contract you're making with the viewer.

A 75+ score is good. A 90+ score is only necessary for top-of-funnel content. If the video is going out to your existing followers, a clear hook is enough. If it's a paid promotion, a hero post, or a video you're pushing to cold audiences, push for a higher score. Not every hook needs to be optimized to the same threshold.

Steal from the rewrites, don't just copy them. The generated alternatives show you which direction works better. Use them as a reference point to rewrite your own version rather than copying them verbatim — your specific word choices and voice will make the final hook stronger.